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NAMM I Am

I has a sign.

Is anyone attending the 2017 NAMM thing next week in Anaheim? I’ll be there demoing my pedals and checking out the latest guitars and gizmos. If you’re there, stop by and say hi! I’ll be at booth #6820 in Hall A (that is, the pro audio room where guitarists fear to tread) with M1, my distributor (and sister company of my partners, Vintage King). I’ll be playing and talking about my stuff, and there will also be headphone stations where you can try them out for yourself.

The headphone rigs are newfangled Valvulators from Fryette Amplification. These are cool 1-watt tube amps for direct recording, with amp-style controls plus speaker emulations. There will also be a set of my pedals at Fryette’s booth, #4844 in guitar-intensive Hall C.

After writing about other people’s gear for so many years, it’s still difficult for me to wrap my head around the notion that I’m attending the show as a manufacturer, not a “journalist.” But I just completed a key manufacturer’s rite of passage: I order a 24″ x 80″ retractable sign hyping my boxes, just so I can stand in its shadow. It feels so … grown-up.

I’m not officially announcing our 2017 releases ’cause we’re not 100% what they’ll be yet. But I will be bringing a box full of experiments and prototypes, which should be amusing, assuming my sketchy demo builds survive the road trip. I’m also bringing a couple of new DIY guitars that I haven’t shared here yet.

I’m not really up to speed yet on what new gear to expect, so I haven’t yet put together a must-see list. Is there anything you are particularly eager to check out? Anything I should know about? Thanks in advance for your tips!

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Instagramarama!

Name That Gear!
Name That Gear!

I just started a Tonefiend Instagram feed, ’cause I know there’s not enough junk in your inbox. If you’re an Instagram user, feel free to follow. (Or just friend me on Facebook, where all the Instagram images also appear. I’m not picky—I’ll friend anyone, at least till they start posting links to $19 Prada handbag knockoffs.)

Often I don’t post here at tonefiend.com till I’ve cobbled together a relatively substantial item, which means the site can fester for weeks without an update. But for better or worse, I plan to post a steady stream of square cell phone pics compelling images and trivial pithy thoughts on Instagram/FB/Twitter.

On Instagram, I’m starting out with two weekly posts. Both are pretty silly, but each has inspired some surprisingly cool conversations. The first series is “Name That Gear,” which is simply a close-up shot of some music gizmo, but with some telling detail that reveals its identity. Not much too it, but it can be fun.

Page vs. Wagner: Who'd Win in a Fight?
Page vs. Wagner: Who’d Win in a Fight?

The other recurring item is “Who’d Win in a Fight?” These are deliberately absurdist:  The first post matched Jimmy “Hammer of the Gods” Page against Richard “Twilight of the Gods” Wagner. But amazingly, it inspired a long, fascinating, and drop-dead funny Facebook conversation. (Thanks for my wife for suggesting both ideas.)

Naturally, I’ll also be using those feeds to shamelessly flog my music and gear. I’m going to be showing the first five Joe Gore Pedals stompboxes at the LA Amp Show in Van Nuys, California on October 3rd and 4th—just a couple of weeks from now! The product announcements aren’t quite ready yet, but trust me—I bombarding you with them very soon. 🙂