Is anyone attending the 2017 NAMM thing next week in Anaheim? I’ll be there demoing my pedals and checking out the latest guitars and gizmos. If you’re there, stop by and say hi! I’ll be at booth #6820 in Hall A (that is, the pro audio room where guitarists fear to tread) with M1, my distributor (and sister company of my partners, Vintage King). I’ll be playing and talking about my stuff, and there will also be headphone stations where you can try them out for yourself.
The headphone rigs are newfangled Valvulators from Fryette Amplification. These are cool 1-watt tube amps for direct recording, with amp-style controls plus speaker emulations. There will also be a set of my pedals at Fryette’s booth, #4844 in guitar-intensive Hall C.
After writing about other people’s gear for so many years, it’s still difficult for me to wrap my head around the notion that I’m attending the show as a manufacturer, not a “journalist.” But I just completed a key manufacturer’s rite of passage: I order a 24″ x 80″ retractable sign hyping my boxes, just so I can stand in its shadow. It feels so … grown-up.
I’m not officially announcing our 2017 releases ’cause we’re not 100% what they’ll be yet. But I will be bringing a box full of experiments and prototypes, which should be amusing, assuming my sketchy demo builds survive the road trip. I’m also bringing a couple of new DIY guitars that I haven’t shared here yet.
I’m not really up to speed yet on what new gear to expect, so I haven’t yet put together a must-see list. Is there anything you are particularly eager to check out? Anything I should know about? Thanks in advance for your tips!
Here’s an overview video that my pals at Premier Guitar shot at the NAMM show last January.
As always, I’m grateful to the friends who helped make this happen, especially Miko Mader from M1, my distributor, and Tony Lott, who oversaw production at the Cusack Music facility in Michigan. In addition to displaying superhuman patience during the long development period, Miko and Tony made many suggestions that improved my original designs. Thanks also to my pal Tom Menrath, who introduced me to Miko and Tony. (Tom used to work at Vintage King, but now he’s with pro audio champs Cutting Edge Audio and Video.)
I’ve posted demo videos for each pedal here before. But I’m reposting them after the jump in case you need a memory refresher. (I certainly do!) And I couldn’t resist including a couple of brag-worthy quotes from some of my early adopters. Thank you all!
Lookit! My pals and colleagues at Premier Guitar just posted a video demo of my pedals shot at NAMM last month.
It was a trip being on the business end of that gear-review microphone! Shooting this clip was surprisingly nerve-racking. You have to make the gear sound good … try not to play too terribly … speak coherently … and not come off as a dick. It’s a tall order, at least for me.
Thanks to the gang at Voodoo Lab for letting me shoot this in their booth. (Which they did because they’re just plain cool.) Thanks also to Shabat Guitars for letting me borrow this pretty guitar, and to Fryette for letting me plug it into one of their spectacular Aether combo amps. Man, am I a freeloader, or what?
If you’d like to learn more about Gore Pedals, please visit my Gore Pedals page for studio-quality recordings with multiple guitars, more pedal settings, and lots of geeky tech info.
UPDATE: I just posted detailed pedal descriptions at gorepedals.com
Anyone going to the big LA Amp Show this weekend? I’ve never been, though I’ve heard it’s a blast. (Literally: Unlike at NAMM, exhibitors set up in separate hotel suites, reportedly without noise restrictions.) I always like geeking out at musical instrument trade shows, but this one is special for me: It’s my pedal premiere, the public debut of my next four stompboxes. They’re not shipping quite yet (except Duh, available here), though they’ll be out in time for a crunchy-as-hell Kwanzaa.
The pedals pictured may look like my usual sketchy handmade stuff, but they’re actually slick factory-made versions, painstakingly styled to look like sketchy handmade stuff. (Michigan’s Cusack Effects is my manufacturer.) They sound like my handmade prototypes, but are less likely to break every 15 minutes.
I’ll be showing them off in the Vintage King suite. (They’re my production partners, and for now, my sole retailer, though the pedals will eventually make their way to hip guitar shops.) Magnatone, Jackson Ampworks, and Moog pedals will also share the VK suite, so my pedals will be in lofty company.
I’ve already written about Filth, Cult, and Cult Germanium Channel, though I haven’t yet finished their demo videos. (If you’ve spent any time on this site or my YouTube channel, you’ve heard them.) But I think this is the first time I’ve mentioned Gross Distortion, a twisted new take on a cool old crunch circuit. Here’s a demo I just made:
… and here’s how I describe it on the upcoming product page:
There’s never been a distortion pedal quite like Gross—so it needs an explanation.
At its heart, Gross is a simple, one-transistor distortion from the same family tree as the Electra circuit. This simple yet powerful effect was built into Electra guitars in the late ’70s, and was later adopted by many boutique stompbox builders. For good reason: It’s a lively, dynamically responsive circuit with less compression than most modern IC-based distortion pedals. The transistor boosts the level, and then the signal hits a pair of clipping diodes, which provide the signature distortion.
Every diode combination sounds slightly different. In fact, several boutique pedal companies have based their businesses on creating Electra derivatives with slightly varied diode choices. (Just Google “Electra distortion clone.”)
Gross isn’t an Electra clone. I’ve changed parts and values for a fatter sound and even greater dynamic response. I also added an active 2-band tone control—something seldom, if ever combined with primitive distortion like this. The distortion isn’t too “gainy.” It’s more about definition than sheer power—one reason it pairs well with other gain pedals. The character of your guitar and fingers always comes through.
The oddest feature is the diode section. Instead of a fixed diode pair, two 12-position rotary switches select from 24 diodes for 78 possible diode combinations! An additional switch adds a third diode for asymmetric distortion, which makes156 possible shades. My target number was 144—that’s why I called it Gross, though that may have happened the other way around.
Some combinations are as different as night and day. Others are only as different as noon and 12:05. But this network of germanium, silicon, and LED diodes provides many crunch colors.
With its labeled and detented selector knobs, you can call up favorite settings onstage. But for me, Gross’s forte is as a studio tool. It’s great for “texturizing” guitar overdubs—just spin the dials till you find a tone that sits perfectly in the track. It’s especially useful for doubling.
Gross Distortion was created in San Francisco and is built in Michigan by skilled craftspeople earning a fair wage. Available soon from Vintage King!
TO USE: Set the desired gain and level. Grab the big knobs and start spinning. Toggle the +1 switch frequently for asymmetric distortion—the changes can be dramatic! When you hear a cool tone, refine it with the bass and treble knobs. (Note: the higher the gain setting, the more dramatic the diode-tone contrast.)
